As part of a 20,000+ sq. ft. transformation of Delta Faucet Company’s (DFC) headquarters in Carmel, IN, I led the strategy, concept, and design execution of the Design Resource Center, a 680 sq. ft. adaptive reuse project converting a low-traffic commercial showroom into a high-value branded environment. The Design Resource Center reimagines the space as a multi-functional creative lounge, supporting internal team collaboration and external customer engagement during brand experience events.

This initiative was part of a larger, multi-phase effort to reposition DFC’s headquarters as an experiential storytelling hub for both internal and external audiences. Using customer insights, we evaluated how each space across DFC’s HQ contributes to the overall customer journey, from pre-visit anticipation to post-event connection, and strategically redesigned key spaces and activities to deliver an immersive, educational, and memorable brand experience unique to DFC. The Design Resource Center is one of the first of these reimagined spaces to launch.