I specialize in shopper marketing and branded environments with expertise in crafting compelling creative strategies that meet business goals and elevate brands across physical, digital, and hybrid touchpoints for retail, experiential, digital, and print.
I work with clients to bring clarity, consistency, and impact to the way their brand shows up in the world.
Areas of Expertise
Branded Environments
Experience Centers
Showrooms
Trade Show Booths
Retail Environments
Fixture & Display Systems
Shop-in-Shops
Concept Stores
Aisle Reinvention
Shopper Marketing
Retail Merchandising Displays
Packaging Design
Point-of-Sale Strategy
Omnichannel Campaign Development
Environmental Graphics
Environmental Graphic Design
Graphic Communication Systems
Wayfinding & Signage
Experiential Activations
Event Experiences
Pop-ups Activations
Window Displays
Virtual Activations
Digital Activations
Phygital Touchpoints
Virtual Experiences (AR/VR/XR)
Capabilities
Strategy
I collaborate with clients and multidisciplinary teams and lead creative teams to uncover insights and define opportunities that shape meaningful user-centered creative strategies.
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Research & Discovery
Design Input & Program Development
Workshop Facilitation
Collaborative Ideation
Competitive Audits: Digital & In-Store
Omnichannel Experience Planning
Strategic Brand Storytelling Across Channels
Data-Driven Insights & Opportunities
Design
I lead concept direction while staying hands-on. I’m known for my spatial thinking, unmatched eye for detail, and elevated aesthetic.
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Visionary Creative Direction
Campaign Leadership
Creative Strategy
Concept Development
Spatial Planning & User Flow Strategy
Concept Ideation / Schematic Design
Design Development
Design Intent Documentation
Graphic Design (Print, Digital, and Environmental)
Production Artwork
Presentations & Deck Development
Leadership
This is where I thrive: building culture, guiding teams, and bringing structure to projects and processes, without losing sight of the details that matter.
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Complex Project & Workflow Management
Creative Operations & Workflow Optimization
Cross-Functional Team Leadership
Culture Building & Mentorship
Detail-Oriented & Quality Oversight
Strategic Client Guidance
Executive-Level Client Engagement & Influence
Trend Research & Forecasting
How I work.
My process blends research and data-based insights, creative vision, and business strategy.
I help clients and internal teams align around shared goals and navigate the business and marketing demands of each activation.
Whether we’re creating something new or optimizing what’s already in place, I bring structure, clarity, and collaborative momentum to every stage of the process.
Where I shine:
Translating complex goals into clear design direction
Aligning stakeholders around a unified creative vision
Navigating fast timelines and shifting priorities without losing momentum
Additional Areas of Expertise
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Tracking style and behavior shifts that influence design for:
Commercial interior design
Residential interior design
CPG Industries
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Ad Campaigns
Brand Identity Design
Content Development
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Shop-alongs
In-store audits
Digital experience audits
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Consulting, insights, and analysis for:
Surveys
Semi-structured interviews
Observational research: focus groups, concept testing, and more