I specialize in shopper marketing and branded environments with expertise in crafting compelling creative strategies that meet business goals across physical and digital touchpoints for retail, experiential, digital, and print. 

I work with clients to bring clarity, consistency, and impact to the way their brand shows up in the world.

Areas of Expertise

Branded Environments

  • Experience Centers

  • Showrooms

  • Trade Show Booths

Retail Environments

  • Fixture & Display Systems

  • Shop-in-Shops

  • Concept Stores

  • Aisle Reinvention

Shopper Marketing

  • Retail Merchandising Displays

  • Packaging Design

  • Point-of-Sale Strategy

  • Omnichannel Campaign Development

Environmental Graphics

  • Brand Storytelling in Space

  • Graphic & Communication Systems

  • Wayfinding & Signage

Experiential Activations

  • Event Experiences

  • Pop-ups Activations

  • Window Displays

Virtual Activations

  • Digital Activations

  • Phygital Touchpoints

  • Virtual Experiences (AR/VR/XR)

Capabilities

Strategy

I collaborate with clients and multidisciplinary teams, and lead creative teams, to uncover insights and define opportunities that shape meaningful user-centered creative strategies.

  • Research & Discovery

  • Design Input & Program Development

  • Workshop Facilitation & Collaborative Ideation

  • Competitive Digital & In-Store Audits

  • Omnichannel Experience Planning

  • Strategic Brand Storytelling Across Channels

  • Data-Driven Insights & Opportunities

Design

I lead concept direction while staying hands-on. I’m known for my spatial thinking, unmatched eye for detail, and elevated aesthetic.

  • Visionary Creative Direction & Campaign Leadership

  • Creative Strategy & Concept Development

  • Spatial Planning & User Flow Strategy

  • Concept Ideation / Schematic Design

  • Design Development

  • Design Intent Documentation

  • Graphic Design (Print, Digital, and Environmental)

  • Production Artwork

  • Presentation Development & Design

Leadership

This is where I thrive: building culture, guiding teams, and bringing structure to projects and processes, without losing sight of the details that matter.

  • Complex Project & Workflow Management

  • Creative Operations & Workflow Optimization

  • Cross-Functional Team Leadership

  • Culture Building & Mentorship

  • Detail-Oriented & Quality Oversight

  • Strategic Client Guidance

  • Executive-Level Client Engagement & Influence

  • Trend Research & Forecasting

How I work.

My process blends research and data-based insights, creative vision, and business strategy. I help clients and internal teams align around shared goals and navigate the business and marketing demands of each activation.

Whether we’re creating something new or optimizing what’s already in place, I bring structure, clarity, and collaborative momentum to every stage of the process.

I help clients and internal teams:

  • Translate complex goals into clear design direction

  • Align stakeholders around a unified creative vision

  • Navigate fast timelines and shifting priorities without losing momentum

Additional Areas of Expertise

Branding & Advertising

Ad campaigns and rebranding initiatives.

Consumer & Market Research

Shop-alongs, in-store audits, and digital experience audits.

Quant & Qual Support

Consulting, insights, and analysis for surveys, semi-structured interviews, observational research, focus groups, concept testing, and more.

Trend Forecasting

Tracking style and behavior shifts that influence design.

I’d love to work with you.

I’m currently exploring full-time, freelance, and contract opportunities.