I specialize in shopper marketing and branded environments with expertise in crafting compelling creative strategies that meet business goals and elevate brands across physical, digital, and hybrid touchpoints for retail, experiential, digital, and print. 

I work with clients to bring clarity, consistency, and impact to the way their brand shows up in the world.

Areas of Expertise

Branded Environments

  • Experience Centers

  • Showrooms

  • Trade Show Booths

Retail Environments

  • Fixture & Display Systems

  • Shop-in-Shops

  • Concept Stores

  • Aisle Reinvention

Shopper Marketing

  • Retail Merchandising Displays

  • Packaging Design

  • Point-of-Sale Strategy

  • Omnichannel Campaign Development

Environmental Graphics

  • Environmental Graphic Design

  • Graphic Communication Systems

  • Wayfinding & Signage

Experiential Activations

  • Event Experiences

  • Pop-ups Activations

  • Window Displays

Virtual Activations

  • Digital Activations

  • Phygital Touchpoints

  • Virtual Experiences (AR/VR/XR)

Capabilities

Strategy

I collaborate with clients and multidisciplinary teams and lead creative teams to uncover insights and define opportunities that shape meaningful user-centered creative strategies.

    • Research & Discovery

    • Design Input & Program Development

    • Workshop Facilitation

    • Collaborative Ideation

    • Competitive Audits: Digital & In-Store

    • Omnichannel Experience Planning

    • Strategic Brand Storytelling Across Channels

    • Data-Driven Insights & Opportunities

Design

I lead concept direction while staying hands-on. I’m known for my spatial thinking, unmatched eye for detail, and elevated aesthetic.

    • Visionary Creative Direction

    • Campaign Leadership

    • Creative Strategy

    • Concept Development

    • Spatial Planning & User Flow Strategy

    • Concept Ideation / Schematic Design

    • Design Development

    • Design Intent Documentation

    • Graphic Design (Print, Digital, and Environmental)

    • Production Artwork

    • Presentations & Deck Development

Leadership

This is where I thrive: building culture, guiding teams, and bringing structure to projects and processes, without losing sight of the details that matter.

    • Complex Project & Workflow Management

    • Creative Operations & Workflow Optimization

    • Cross-Functional Team Leadership

    • Culture Building & Mentorship

    • Detail-Oriented & Quality Oversight

    • Strategic Client Guidance

    • Executive-Level Client Engagement & Influence

    • Trend Research & Forecasting

How I work.

My process blends research and data-based insights, creative vision, and business strategy. 

I help clients and internal teams align around shared goals and navigate the business and marketing demands of each activation.

Whether we’re creating something new or optimizing what’s already in place, I bring structure, clarity, and collaborative momentum to every stage of the process.


Where I shine:

  • Translating complex goals into clear design direction

  • Aligning stakeholders around a unified creative vision

  • Navigating fast timelines and shifting priorities without losing momentum

Additional Areas of Expertise

  • Tracking style and behavior shifts that influence design for:

    • Commercial interior design

    • Residential interior design

    • CPG Industries

    • Ad Campaigns

    • Brand Identity Design

    • Content Development

    • Shop-alongs

    • In-store audits

    • Digital experience audits

  • Consulting, insights, and analysis for:

    • Surveys

    • Semi-structured interviews

    • Observational research: focus groups, concept testing, and more

I’d love to work with you.

I’m currently exploring full-time, freelance, and contract opportunities.