MINI CASE STUDY
Steam Shower AR Experience
Bringing the spa to the showroom.
The best way to launch a new steam shower product category?
By bringing the spa to the showroom with an interactive digital sales tool to help educate and excite customers.
The Challenge
Steam showers are complex systems that can be difficult to explain and impossible to demonstrate live in a showroom where plumbing is often unavailable. Professional installers, designers, sales associates, and homeowners often struggle to understand how the full system works, from installation to user experience, making it a challenging category to sell.
The Solution
We designed an immersive web app experience that brings the steam shower to life digitally. Accessible via QR code in showrooms, the app allows users to explore the product’s key features, from interface and chromatherapy to installation, through an intuitive, on-site virtual experience that simplifies education and drives engagement.
Client: Brizo
Completion Date: 2023
My Role: Creative Director, Experiential Design
Co-led project with the Creative Director, Digital Design
A digital experience that’s just as calming as steam showers.
An easier way to understand and demonstrate a complex installation.
Try it yourself.
Scan the QR code to view the experience on our mobile device.