CASE STUDY

Cohere Beauty Trade Show Booth

A beauty brand gets a beautiful trade show glow up.

For mid-sized beauty and personal care brands, from startup to success story, choosing the right supplier can be the difference between breakthrough and burnout in a saturated market. Enter: Cohere Beauty.

Formed from the merger of four leading manufacturers, Cohere Beauty had the full-service capabilities brand partners crave, from formulation to regulatory guidance, packaging, and manufacturing. But as a new name in the industry, they needed a memorable way to make their debut.

Our experiential team took that challenge head-on by designing an adaptable, immersive trade show booth that helped bring the Cohere brand to life, and to the forefront of industry attention.

Client: Cohere Beauty

Location: Nationwide

Size: 200 square feet

Completion Date: 2024

MY ROLE


Creative Director

HIGHLIGHTS


200

sq. ft Modular Booth

2

Configuration Footprints

1st

Booth designed to showcase Cohere’s new brand identity

A Beautiful Start

To make a strong first impression, the booth design needed to echo the new branding and campaign developed by our brand team. Rooted in the idea that “Cohere brings beauty brands to life,” the campaign’s strategic direction became the creative foundation for the booth.

Collaborating closely with the brand team, we translated the visual identity and messaging into a tactile, experiential space that felt cohesive, confident, and current, serving both marketing goals and functional needs.

Setting the Stage

Concept directions to establish the creative vision and execution strategy, setting the foundation for design development.

Developing the Design

Concept design sketches I provided to guide the design team through spatial and visual branded storytelling.

Translating to Three Dimensions

Design Development of Final Concept

Refining the look, feel, and function of Cohere’s first-ever trade show presence.

Modular design for 20x20 and 10x10 trade show footprints.

Design Intent Documentation

THE RESULT

A beautiful first impression.

More than just a trade show booth, this was a physical manifestation of the brand’s promise. It brought campaign messaging into the real world, helping Cohere Beauty connect with new partners, generate awareness, and confidently step into the beauty space, for the first time.

Project Details

  • Brand Positioning
    Lawson Soward

    Design Input & Brief
    Kathleen Carron

  • Creative Strategy
    Kathleen Carron

    Concept Ideation / Schematic Designs
    Paul Kovacs

    Concept Design
    Kathleen Carron

    Modeling & Renderings
    Paul Kovacs
    Felipe Oropeza

    Production Artwork
    Kaity Burns

  • Documents & Drawings
    Paul Kovacs

Previous
Previous

Kichler Lighting

Next
Next

Design Resource Center