CASE STUDY
Cohere Beauty Trade Show Booth
A beauty brand gets a beautiful trade show glow up.
For mid-sized beauty and personal care brands, from startup to success story, choosing the right supplier can be the difference between breakthrough and burnout in a saturated market. Enter: Cohere Beauty.
Formed from the merger of four leading manufacturers, Cohere Beauty had the full-service capabilities brand partners crave, from formulation to regulatory guidance, packaging, and manufacturing. But as a new name in the industry, they needed a memorable way to make their debut.
Our experiential team took that challenge head-on by designing an adaptable, immersive trade show booth that helped bring the Cohere brand to life, and to the forefront of industry attention.
Client: Cohere Beauty
Location: Nationwide
Size: 200 square feet
Completion Date: 2024
MY ROLE
Creative Director
HIGHLIGHTS
200
sq. ft Modular Booth
2
Configuration Footprints
1st
Booth designed to showcase Cohere’s new brand identity
A Beautiful Start
To make a strong first impression, the booth design needed to echo the new branding and campaign developed by our brand team. Rooted in the idea that “Cohere brings beauty brands to life,” the campaign’s strategic direction became the creative foundation for the booth.
Collaborating closely with the brand team, we translated the visual identity and messaging into a tactile, experiential space that felt cohesive, confident, and current, serving both marketing goals and functional needs.
Setting the Stage
Concept directions to establish the creative vision and execution strategy, setting the foundation for design development.
Developing the Design
Concept design sketches I provided to guide the design team through spatial and visual branded storytelling.
Translating to Three Dimensions
Design Development of Final Concept
Refining the look, feel, and function of Cohere’s first-ever trade show presence.
Modular design for 20x20 and 10x10 trade show footprints.
Design Intent Documentation
THE RESULT
A beautiful first impression.
More than just a trade show booth, this was a physical manifestation of the brand’s promise. It brought campaign messaging into the real world, helping Cohere Beauty connect with new partners, generate awareness, and confidently step into the beauty space, for the first time.
Project Details
-
Brand Positioning
Lawson SowardDesign Input & Brief
Kathleen Carron -
Creative Strategy
Kathleen CarronConcept Ideation / Schematic Designs
Paul KovacsConcept Design
Kathleen CarronModeling & Renderings
Paul Kovacs
Felipe OropezaProduction Artwork
Kaity Burns -
Documents & Drawings
Paul Kovacs