Retail Merchandising

Merchandising Displays, Fixture Systems, Aisle Reinventions, Packaging Design

Arborcoat In-Store Display

Enhancing the Benjamin Moore Premium Exterior Stain selection process in-store by designing a new display that makes it easier for customers to select color and the right product for the stain project.

Client
Benjamin Moore

Year
2017

Freestanding Display

Countertop Display

By breaking down the visual footprint of color assortments, and organizing them by transparency (i.e. project type), the slidable panels allow the customer to only focus on the color assortment they need, reducing the selection by a third, making it a less intimidating and overwhelming experience.

Delta Faucet Display Program

Reimagining the plumbing showroom experience.

Client
Delta Faucet

Year
2017

When my team was tapped to reimagine the Delta plumbing showroom experience, job No.1 was to convey the brand ethos in a compelling visual and tactile sense while ensuring that effort spoke directly to a tough trifecta of designers, showroom managers and end-users across all physical and digital channels.

Our research led to dynamic material palettes and eye-catching form factors that were both boldly on-trend yet uniquely flexible, all while standing decisively apart from the competition.

Launched with a sales support booklet and a dedicated website for sales support, fixture ordering, planogram updates, and management.

Returned a 25% sustained sales lift over like showrooms without the program.

Aisle Reinvention at Target

Reimagine the Bakeware Aisle with new in-line merchandising ideas that communicate excitement and inspiration for Target shoppers, and to align with Target’s other reimagined departments.

Client
Wilton

Year
2014

Additional Work Samples

  • Select-A-Vision Merchandising & Packaging

  • BrassCraft Merchandising for the Pros

  • Kichler Lighting at The Home Depot

  • Benjamin Moore Century Paint Display

  • Curad x Arm & Hammer Endcap

  • Curad x Arm & Hammer In-Line Merchandising

  • Medline x bleep Endcap

  • Curad x Ironman In-Line Merchandising

  • Curad: In-Store & Digital Marketing Campaign

Next

Digital Experiences