Retail Merchandising

Delta Faucet Plumbing Showroom Display Program

Reimagining the plumbing showroom experience.

When my team was tapped to reimagine the Delta plumbing showroom experience, job No.1 was to convey the brand ethos in a compelling visual and tactile sense while ensuring that effort spoke directly to a tough trifecta of designers, showroom managers and end-users across all physical and digital channels. Our research led to dynamic material palettes and eye-catching form factors that were both boldly on-trend yet uniquely flexible, all while standing decisively apart from the competition.

Client
Delta Faucet

Year
2017

Launched with a dedicated website for sales support, fixture ordering, planogram updates, and management.

Returned a 25% sustained sales lift over like showrooms without the program.

Final Concept Direction

We landed on using an easy to implement update solution with color-coded wayfinding with Walmart’s brand guideline color palette, organization by product category, and educational graphic spinners.

O-Cedar Category Merchandising at Walmart

With an upcoming line review with Walmart and the relationship evolving into more of a joint-business planning partnership, O-Cedar had the opportunity to demonstrate a future-forward vision toward the category as an innovative, creative, and growth-driven national brand in the category to help regain distribution.

My team reviewed the existing shopping experience of the 16ft in-line set of cleaning tool products at Walmart, including reviewing the planogram organization and hierarchy of product information, and data-driven sales and shopper insights (provided by O-Cedar, including Nielsen report) to inform and explore conceptual approaches in order to:

  • Build the foundation for enhanced, long-term brand presence within the physical store environment.

  • Educate consumers on product materials, features, benefits in alignment with the decision tree/path to purchase.

  • Improve the shopping experience in a low-involvement, highly price sensitive category.

  • Drive brand and basket sales and consumer engagement.

Client
O-Cedar

Year
2019

Good, better, best concept exploration approach.

We focused on in-aisle communication, educating consumers on product materials, features and benefits, and recommended a new product assortment and planogram organization based on sales data to provide an improved, more intuitive shopping experience.

Arborcoat In-Store Display

Enhancing the Benjamin Moore Premium Exterior Stain selection process in-store by designing a new display that makes it easier for customers to select color and the right product for the stain project.

Client
Benjamin Moore

Year
2017

Freestanding Display

Countertop Display

By breaking down the visual footprint of color assortments, and organizing them by transparency (i.e. project type), the slidable panels allow the customer to only focus on the color assortment they need, reducing the selection by a third, making it a less intimidating and overwhelming experience.

Aisle Reinvention at Target

Reimagine the Bakeware Aisle with new in-line merchandising ideas that communicate excitement and inspiration for Target shoppers, and to align with Target’s other reimagined departments.

Client
Wilton

Year
2014

Additional Work Samples

  • Select-A-Vision Merchandising & Packaging

  • BrassCraft Merchandising for the Pros

  • Kichler Lighting at The Home Depot

  • Benjamin Moore Century Paint Display

  • Curad x Arm & Hammer Endcap

  • Curad x Arm & Hammer In-Line Merchandising

  • Medline x bleep Endcap

  • Curad x Ironman In-Line Merchandising

  • Curad: In-Store & Digital Marketing Campaign

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