Digital Experiences
Digital Activations, Phygital Touchpoints, Virtual Experiences (AR/VR/XR)
Steam Shower AR Experience
The best way to launch a new steam shower product category? By bringing the spa to the showroom with an interactive digital sales tool to help educate and excite customers.
Client
Brizo
Year
2023
My Role
Creative Director, Experiential Design (environmental design)
Co-led project with the Creative Director, Digital Design
The Challenge
Steam showers are complex systems that can be difficult to explain and impossible to demonstrate live in a showroom. Professional installers, designers, sales associates, and homeowners often struggle to understand how the full system works, from installation to user experience, making it a challenging category to sell.
The Solution
We designed an immersive web app experience that brings the steam shower to life digitally. Accessible via QR code in showrooms, the app allows users to explore the product’s key features, from interface and chromatherapy to installation, through an intuitive, on-site virtual experience that simplifies education and drives engagement.
A digital experience that’s just as calming as steam showers.
An easier way to understand and demonstrate a complex installation.
Try it yourself.
Scan the QR code to view the experience on our mobile device.
See more digital experience integrations in the following case studies:
uni Brands at IMG Academy
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Kichler Lighting Retail Experience
Designing an interactive in-store experience that helped Kichler Lighting secure a once-in-a-decade invitation to lead at The Home Depot.