Integrated Campaigns
Omnichannel Experiences & Integrated Marketing Campaigns
Maximizing digital ROI, in-store.
Our goal was to execute a promotional campaign across the entire shopper journey. Our solution: A targeted display campaign that included in-store displays and POP, as well as digital assets and direct mail.
The key to the campaign was its drive to online. The first scan of specific in-store SKUs automatically deployed user-targeted display ads within a 10-mile geo-fenced radius of that store, ensuring that our client’s advertising budget was spent strategically and efficiently.
Digital Marketing Campaign
Campaign Landing Page
Direct Mailers & In-Person Print Tactics
In-Store Merchandising Displays
Additional Branding & Marketing samples:
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Packaging
Bringing focus to a tricky shopper challenge.
For SAV, we met those challenges and more with a fresh packaging solution and user-friendly shopping environment. Clear categorization, large visual elements and on-trend colors joined together to generate buyer conversion.
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Environmental Graphics
Delta Faucet Company’s exhibit presence at at the 2024 Kitchen and Bath Industry Show included all of its four brands having a booth. For the Delta brand booth, DFC wanted to create an experience that highlighted and celebrated Delta’s brand essence and key innovations.
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Kichler Omnichannel Experience
Creating an Omnichannel Purchase Experience at The Home Depot.
Derived from lighting shopper research, S/M delivered an upscale merchandising and packaging solution to gain Kichler a national presence at The Home Depot. The in-line bay features key products in on-trend vignettes, a dimmable lighting system, and product graphics that route customers to The Home Depot website via QR codes to continue the purchase journey.
